Introducing K18

When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of polypeptide chains (keratin chains) in a single strand of hair. When these are damaged, hair’s core structure responsible for elasticity and strength becomes compromised and as a result it loses its resiliency and shine—or the look and feel of healthy hair.

After spending a decade in the lab scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair searching for a breakthrough, they discovered one unique sequence (a bioactive peptide) that brings damaged hair back to its original, youthful state. This is their K18Peptide™.

Traveling deeper into the inner layers of hair than traditional repair products, their revolutionary peptide is just the right size and makeup to fit in and reconnect those broken polypeptide chains (keratin chains). And because their peptide is a bit of an overachiever, as a result of this reconnection, any disturbed disulfide bonds are also re-conformed.

Their peptideemploys biomimetics to get the job done. To put it simply: Biomimetics is the practice of learning from and mimicking nature. Mimicking the natural structure of keratin building blocks (amino acid sequences), their K18 bioactive peptide is recognized as natural by the hair. It’s not washed away by water or shampoo like traditional bonding agents either, making K18 a genuine, lasting solution for damaged strands.